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piano and coffee Identity
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The visual identity of piano and coffee, a creative company working with music artists, and a record label that focuses on ambient, electronic, and contemporary classical music.
piano and coffee Identity
Branding
piano and coffee co. / piano and coffee records
January 2021

Piano and coffee co. is a creative company looking to work with (primarily musical) artists, helping them build their creative projects through collaboration, and creating content that will promote them.

Piano and coffee records is a label that developed from the original company. It focuses on artists worldwide who cross the borders between ambient, electronic, and contemporary classical music.

I have been a part of this creative organization since October 2020, creating its visual identity and also working as an album cover designer.

As a young emerging company, its visual identity needed to portray boldness and a sense of independence from the mainstream music industry. The colors and striking symbol accomplish a very powerful visual ground from which to reach a larger audience and continue growing.

The identity is split into two brands: piano and coffee co. and piano and coffee records. These share the symbol, the typography, and the three main colors, but each have their own logo and color palette to complement the rest of elements.

Piano and coffee co. visual identity elements
Piano and coffee records visual identity elements
Piano and coffee business cards in different colours
Piano and coffee typographic posters in different colours
Piano and coffee co. and piano and coffee records' instagram pages on iPhone
Piano and coffee postal bag